Wednesday 2 September 2009
World Market Unit - Branding & Advertising
The objective for this brief was to create a graphic identity for the purposed flagship store for a merger between iD & Wallpaper Magazines in New York. Then to design an advertising campaign to launch the store. It had to be British and quirky in essence. The market would be 18-35 single, disposable incomes, intelligent, sophisticated, visually literate and culturally diverse.
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