The objective for this breif was to explore the acronym of LBI as an anti corporate/captalist movement. The aim of this direction will be to poke fun at the at the companies mission statement 'Building Believable Brands'.
The type for each strap line will be hand made from data cable and will be presented like a circuit, so as to put across the idea of a system. The imagery also has religious connotations to communicate the idea of a new consumer religion.
- Let's Buy In
- Let's Believe In
- Let's be involved
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